HYPERKIN RETAINS SPARKSFLY PUBLIC RELATIONS
TO EXPAND BRAND COMMUNICATION
Growing Video Game Accessory Maker Offers Innovative, Cost-Effective Solutions to Wholesalers, Retailers and Consumers
Rosemead, CA (February 22, 2010) – Hyperkin, a developer and distributor of video game accessories, has retained SparksFly Public Relations in order to develop its brand position and visibility in the video game industry.
Hyperkin was launched in 2009 by Thomas Mar and Steven Mar, two brothers who are the founders and owners of DDR Game (www.ddrgame.com), the leading distributor of Dance Dance Revolution pads, products and games. Hyperkin was established in order to meet a growing demand for cost-effective, reliable and innovation peripherals for the gaming community.
SparksFly Public Relations is a Los Angeles based PR firm specializing in video game products and consumer electronics. The company was founded by Dirk Foster who has worked in the video game and consumer electronics industries since 1997. Prior to launching SparksFly PR, Mr. Foster was the Director of Public Relations and Marketing for PDP, developer of Pelican Accessories.
“We look forward to working closely with SparksFly PR as we expand our presence in the market,” stated Steven Mar, Marketing Director. “We are confident that their experience and expertise will help us to develop awareness of our brand.”
About Hyperkin
Since its inception in 2009, Hyperkin has been steadily growing as a reliable and innovative developer and distributor of cost-effective video game peripherals. The company’s philosophy is simple: make great products at affordable prices. Hyperkin is constantly searching for new product ideas, emerging technologies and innovative ways to enhance the video game experience. Hyperkin believes that its most important asset is its business partners and is dedicated to developing long and successful relationships with each individual client and each individual consumer. The company’s corporate office is located in Rosemead, CA. For more information, please visit: www.hyperkin.com or call 877-337-1238
About SparksFly Public Relations
Founded in 2005, SparksFly PR is a full service public relations firm specializing in video game products and accessories, consumer electronics, product launches, and start ups. We are a small, aggressive company that tailors a focused communications campaign for each client. SparksFly PR remains focused on providing intimate, individual attention to every campaign in order to secure maximum media exposure, ultimately resulting in success for our clients. From our media strategy to our reasonable fee structure, we tailor each public relations program to meet the needs of each individual client. www.sparksflypr.com
REALVIEW INNOVATION’S DEPTH ENHANCING V-SCREEN
FOR PSP™ ILLUMINATES THE WORLD OF HANDHELD GAMING AT CES 2010
Optical Technology Developer Launches Ultimate Depth Enhancing Device
with the V-Screen for PSP™ 1000, 2000, 3000 and Slim
Los Angeles, Calif. (December, 2009) – Handheld video games will enter a new age of visual excitement in January at the annual CES trade show with the introduction of the V-Screen from RealView™ Innovations, a developer of optical technology located in Ireland. Designed specifically for the Sony® PSP™, the V-Screen provides patented “Depth-Enhancing” screen technology that makes 2-dimensional content appear more clear, bright and realistic than ever before, similar to a 3D experience. The V-Screen will be on display at Booth #5621 North Hall.
A New Visual Experience
The V-Screen uses patented optical technology first developed for the medical world in order to enhance depth cues hidden in existing images. Now video gamers can experience the same depth-enhancement technology with PSP™ 1000, 2000, 3000 and Slim. Equally impressive, the V-Screen doesn’t require any software, electronics or head gear. It simply attaches to the PSP™ as a flip-up screen that includes a protective shell to guard the PSP™ from exterior damage.
Product Highlights:
· Patented Depth-Enhancing Technology Improves Visual Impact of PSP™ Games and Videos
· Works with PSP™ 1000, 2000, 3000, and Slim
· Works with all mediums including video games, videos and movies played on the PSP™
· Sturdy, Form Fitting Case Protects Screen and PSP™ from Exterior Damage
· Fast, Easy Flip-Up Screen
· No Software or Electronics Required
· Available January 2010
· Suggested Retail $39.99 US
· Booth #5621 North Hall
“The V-Screen offers substantial visual improvement for the PSP™,” stated Eamonn Ansbro, Optical Engineer and Co-Executive Director of RealView Innovations. “Our team of developers has collaborated on an array of technological projects ranging from medical imaging, industrial and military optics, to astronomy and 3D imaging. All that expertise has been used in developing the V-Screen, creating an entirely new visual PSP™ experience.”
The V-Screen will be available at retail in the United States and Europe January 2010.
About RealView Innovations, Ltd.
Founded in 2001, RealView Innovations Ltd. is a privately-owned research & development company based in Ireland. RVI’s management team has specialized in high-volume optical production, thin-film technology, advanced industrial and military optics, and scientific instrumentation.
Presently, RVI’s focus is on applications in the personal entertainment and video game markets. Its technology will also be integrated into other areas including mobile phones, televisions, arcade games, ATM-’s, and flight simulators. Since 2009, RealView Innovations Ltd. is a wholly-owned subsidiary of RealView Manufacturing Ltd. For company info: www.realview.ie
FOR IMMEDIATE RELEASE Contact: SparksFly Public Relations
CHIP GARAMELLA JOINS SPARKSFLY PUBLIC RELATIONS AS SR. ACCOUNT MANAGER Boutique Los Angeles PR Firm Expands Team Focusing on Video Game Products and Consumer Electronics (Los Angeles, October 2009) – SparksFly Public Relations, a Los Angeles PR company specializing in video game products and consumer electronics, has announced the hiring of Chip Garamella as Senior Account Manager. In his new role, Mr. Garamella will be responsible for business development, client acquisition and account management. Prior to joining SparksFly, Mr. Garamella was owner/creative director of BGAD Advertising, an entertainment ad agency and film production company fulfilling print and media campaigns for all major and independent entertainment studios, as well entertainment trade service companies. Garamella was also in the food service industry for many years as General Manager/Operator of Figaro Bistro and Owner/Operator of Mes Amis Restaurant in Los Angeles. “Chip brings a wealth of experience to his new role as Senior Account Manager,” stated Dirk Foster, President of SparksFly Public Relations. “He spent more than 12 years running his own advertising and marketing firm and knows what it takes to acquire and work with new clients. We’re very pleased to have him join our team.” About SparksFly Public Relations Founded in 2005, SparksFly PR is a full service public relations firm specializing in video game products and accessories, consumer electronics, product launches, and start ups. We are a small, aggressive company that tailors a focused communications campaign for each client. SparksFly PR remains focused on providing intimate, individual attention to every campaign in order to secure maximum media exposure, ultimately resulting in success for our clients. From our media strategy to our reasonable fee structure, we tailor each public relations program to meet the needs of each individual client. www.SparksFlypr.com FOR IMMEDIATE RELEASE
REALVIEW INNOVATIONS™ POISED TO ENTER US VIDEO GAME MARKET
WITH 3D TECHNOLOGY FOR SONY™ PSP®
Optical Technology Developer Sets Sights on Q4 Launch of V-Screen for PSP®
Los Angeles, Calif., (July, 2009) – RealView Innovations Ltd., a developer of optical technology located in Ireland, has announced that it will launch its V-Screen for the Sony™ PSP® handheld video game console in time for the Q4 Christmas buying season. The V-Screen is a consumer-friendly attachment that enhances the perceived depth of the 2D screen image on the PSP®.
Founded in 2001, RealView Innovations (RVI) has developed a unique 3 dimensional screen technology that enhances the perceived depth of 2 dimensional screen images. Currently the company is focused on providing this technology to the personal entertainment and video game accessory market.
RVI has developed optical technology that does not rely on software or electronics, but rather offers a simple attachment that renders a fully 3 dimensional experience from the PSP screen.
“The innovation uses special optical components in unconventional ways,” states Eamonn Ansbro, an Optical Engineer who is co-Executive Director of RVI. “No software, electronics or headgear is required. Nonetheless, the optical results are astonishing.” Continued Ansbro: “The video game industry is a perfect fit for our technology. The V-Screen offers consumers a tremendous leap forward in optical enhancement.”
RVI has been working with a variety of US-based companies in preparation of the V-Screen launch, including Red Lion Interactive (http://www.redlioninteractive.com), and plans to deliver the V-Screen to retail in time for the Holidays.
About RealView Innovations, Ltd.
Founded in 2001, RealView Innovations Ltd. is a privately owned research & development company based in Ireland. RVI’s management team has specialized in high-volume production and optics, advanced industrial and military optics, and scientific instrumentation.
Presently, RVI’s focus is on applications in the personal entertainment and video game markets. Its technology will also be integrated into other areas including mobile phones, televisions, arcade games, ATM’s, and flight simulators. Since 2009, RealView Innovations Ltd. is a wholly-owned subsidiary of RealView Manufacturing Ltd.
FOR IMMEDIATE RELEASE
EXTRA! EXTRA! CRAZED PENGUIN GOES ON RAMPAGE
WITH CROSSFIRE PISTOL
Launch of First Integrated Remote Gun for Nintendo™ Wii™ Unleashes Mayhem
Fremont, Calif., (September, 2009) – Penguin United has announced the launch of the CrossFire Remote Pistol for Nintendo™ Wii™, the first and only available gun for Wii that has the remote already integrated into the gun’s design.
Instead of designing just another plastic shell for housing the Wii remote, Penguin has actually designed the Crossfire with the remote already built in. Accordingly, the A and B buttons and D-Pad have been repositioned for easy access and functionality. The Crossfire even works as a regular Wii remote for use with other, non-shooting games.
Product Highlights:
· The first integrated pistol remote for Wii games
· Works as a fully functional remote with other, non-shooting games
· Works with Wii shooting games including House of the Dead™, Conduit™, Resident Evil™ series, and others
- Designed to create a true gun experience
- A-Button repositioned for thumb access while holding pistol
- B-Button repositioned for trigger finger access
· D-Pad repositioned for immediate thumb access
· Intuitive button layout provides easy access to all essential controls
· Conforms to both left and right handed gamers
· Enhanced vibration function
· Built-in speakers for improved audio experience
· SRP: $39.99
“The Crossfire takes shooting games to a new level,” stated Richard Huang, President of Penguin United. “By integrating the remote into the design, as well as repositioning the buttons, we’ve created a much more realistic experience. The CrossFire offers all the benefits of a Wii remote as well as providing a true gun experience.”
*The Crossfire will be available immediately at www.buy.com and will soon be available direct from Penguin at www.penguinunited.com.
About Penguin United
Penguin United (http://www.PenguinUnited.com) was established by gamers for gamers and is dedicated to enhancing the experience of electronic entertainment. Penguin’s mission is to provide gamers with a cost-effective line of video game accessories that are equal in quality, performance and reliability to other similar products on the market. The company, which is located in Fremont, California, distributes its product line through Red Lion Interactive (http://www.RedLionInteractive.com) as well as other distribution channels.
FOR IMMEDIATE RELEASE
INNEX SHARES SUCCESS WITH KIDS IN NEED
Videogame Distributor Donates Percentage to Kids in Need Foundation Helping
Provide Free School Supplies to Impoverished Children
City of Industry, CA (September, 2009) - Innex, a major distributor of videogame peripherals and accessories, today announced that it has signed a cause marketing license agreement with the KIDS IN NEED FOUNDATION. Marathon Projects Ltd, the licensing agency for the Kids In Need Foundation negotiated the transaction. This will be the latest partnership agreement under the Kids In Need Foundation cause licensing program.
Believing that the meaning of success is the ability to help others, Innex, Inc. has announced that it will donate a percentage of its sales revenue to the KIDS IN NEED FOUNDATION, a charity that provides free school supplies to impoverished children. Moving forward, Innex will allocate a portion of all revenue, including sales of its exclusive brands (Komodo, Retro-Bit, Exo-Flex) to KIDS IN NEED.
Innex was established by Titi and Joey Ngoy, brothers whose family fled to a Thai Refugee Camp from
“Through our own family experience, we are very aware of the importance of an education and the difficulties faced by impoverished children,” stated Titi Ngoy, President of Innex. “Teaming up with KIDS IN NEED offers us the opportunity to make a contribution to a charity that is near to our heart and will hopefully make a difference in the lives of kids who need an extra hand getting ahead.”
David Smith, Executive Director of the KIDS IN NEED FOUNDATION stated, “KIDS IN NEED is very excited to partner with Innex since videogames are an important part of our youth’s culture. To be able to integrate Innex’s videogame peripheral and accessory program with KIDS IN NEED has fundamental appeal for both companies and helps strengthen KIDS IN NEED’S mission to provide school supplies for more children who need them.
Research shows that when children are provided with basic school supplies their grades go up, their confidence increases and their attitude toward learning improves. KIDS IN NEED is the number 1 charity focused on
About Kids In Need Foundation
The Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995. The Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. The Kids in Need National Network of Resource Centers includes 23 facilities that allow teachers from low-income schools to obtain free school supplies for their students. In addition, Kids In Need Teacher Grants provide K-12 educators with funding to provide innovative learning opportunities for students. The Kids in Need Foundation has distributed nearly $300 million in school supplies since its founding, directly benefiting 1.6 million students and 100,000 teachers annually, and has awarded $1 million in grants to teachers. The Kids In Need Foundation has received Charity Navigator’s highest four-star rating, indicating that it executes its mission in a fiscally responsible way and outperforms most other charities in
About Innex™
Innex was launched in 2004 as a distributor of video game related products with a particular emphasis on video game peripherals. The company has experienced exceptional growth in just five years and is poised to become one of the leading providers of gaming accessories worldwide. In addition to its extensive global distribution capabilities, Innex also provides its business partners with the opportunity to develop their own private label brands by offering an Original Equipment Manufacturer (OEM) program. Simultaneously, Innex has positioned itself as a product sourcing agent, providing expert consultation to companies looking for specific video game related products that are either unavailable through other vendors, or difficult to find or manufacture. http://www.innexinc.com or call
TEKNOCREATIONS RETAINS PR FIRM
TO SPEARHEAD PUBLICITY CAMPAIGN
ALBUQUERQUE, NM -- (GLOBE NEWSWIRE) – AccessKey IP, Inc., (Pink Sheets: AKYI - News) the developer, designer and producer of advanced entertainment and communication devices, has announced today that its consumer electronics subsidiary, TeknoCreations, has retained Dirk Foster on a consulting basis in order to develop the company’s brand through targeted media exposure and consumer awareness. Mr. Foster is President and owner of SparksFly PR, a
TeknoCreations specializes in pioneering new ways to enhance the consumers experience with electronic entertainment through fresh technological innovation. The company’s flagship gaming product is the InCharge, a contactless inductive remote control charger for the Nintendo Wii, Microsoft XBOX 360 and Sony PS3 video game systems.
Dirk Foster launched SparksFly PR in
Mark Kasok, TeknoCreations' Vice President of Sales and Marketing commented, “In talking with Dirk I was impressed with his vast knowledge and contacts in the gaming industry.” Mr. Kasok further stated “I feel his expertise in the gaming industry will get our company and products well known in the gaming market. I look forward to working with Dirk on this on other future projects”
About AccessKey IP, Inc.
AccessKey IP is a developer of cutting-edge technologies and best-of-breed products tailored to address the market opportunities created by the explosive growth of digital communications, entertainment-related services and specific consumer electronics platforms.
AccessKey™ products, powered by the Company's patented technology, provide complete access to the coveted ``Triple Play'' Set Top Box (voice, video and data) and ``Quadruple Play'' Set Top Box (voice, video, data and wireless) offerings of cable, telecom, satellite and broadband service providers. The Company's AccessKey Home™ and portable flash drive-sized AccessKey PC™ allow subscribers to ``channel surf'' streaming ``HD Quality'' television content (IPtv), navigate the internet, watch Video on Demand (VOD) offerings, play video or internet-based games, listen to music, make phone calls (VoIP), video conference, run a full array of computing applications, securely store data and more, all from a single device and service provider network. Its wholly owned subsidiary TeknoCreations was founded to participate in the explosive growth of consumer electronics and business security needs. TeknoCreations designs high quality products with attractive pricing to enhance the consumer's favorite electronics products and the expanding security needs of corporate
